Summary
Blue Beetleis expected to be the fourth box office flop in a row for DC movies, but don’t count the movie out just yet.DCfilms have had a rough run at the box office recently andBlue Beetlelooks like it will be the next victim.
Black Adamseems successful compared to these other films, earning $168 million at the domestic box office and $393 million worldwide. However, with a large production and marketing budget the film still ended up losing money.Shazam: Fury of the Godsearned a measly $57 million domestically and $133 million worldwide. The Flash is the most recent box office flop, making $107 million domestically and $267 million worldwide.
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Analysts atBox Office ProexpectBlue Beetleto earn between $27 million and $55 million in its entire domestic run. This would be less thanShazam Fury of the Godsand could even make less thanThe Suicide SquadandWonder Woman 1984, the former was only in theaters for three days while both were released amid the Covid-19 pandemic and released on HBO Max the same day as their theatrical release.
Blue Beetledoes not have much going for it in terms of the domestic box office. It’s a lesser-known superhero, especially compared to The Flash and Batman. Additionally, the film has had very little marketing and with the actors’ strike currently going on none of the actors are allowed to promote the film either. On top of all that, with “superhero fatigue” and fans being disappointed by previous DC films there is not too much excitement for their upcoming slate of films by the general audience.
One thing thatBlue Beetlewill have that canhelp it succeed in the box office, is that it is the first film to star a latin american superhero. Although there are no predictions yet, the film is expected to do well outside the United States and especially in Latin America.Blue Beetlealso has the third lowest budget for a DC film at $120 million, only higher thanBirds of Prey($82 million) andShazam($85 million). The film has not spent too much money on marketing so if it has a big enough audience worldwide the film could end up being profitable.
It does not look good forBlue Beetleat the domestic box office and subsequently could affectAquaman and the Lost Kingdom’s box office success as well. However, with a much smaller budget and a wider international audience, the film still has a small chance to be a financial success.
Blue Beetlereleases in theaters on August 18th, 2023
