Take-Two Thinks Gamers Are Ready for $70 Games
Take-Two Interactiveannounced in July of last year that its next big sports title in theNBA 2Kseries,NBA 2K21, would be selling at a $70 price point. This was notable at the time because Take-Two was the first company to announce a price increase for games on next-gen consoles from the apparent industry standard cap of $60. Since then,Take-Two has stated it doesn’t regret raisingNBA 2K21’s priceand the game’s financial success backed up the statement....