A recent meeting was held between Sega Sammy and its investors, with the presentation discussing the various games released throughout 2021 and with the company’s future. Many of the company’s games were mentioned in this meeting, includingLost Judgment,Football Manager 2022, andSonic Colors: Ultimate. Other games were also focused on specifically during the meeting, such as theupcomingSonic Frontiers,Shin Megami Tensei 5, and thePersonaseries.
Sega considers the newest entry in the long-running JRPG series a big success, with the speaker noting that the marketing and sales status was “quite good.“Shin Megami Tensei 5was met with positive acclaim from many gamers and critics, resulting in it selling over 800,000 copies worldwide according to sales data. While this is good news for fans of the franchise, the meeting also focused on theShin Megami Tenseispin-offPersona. According to SEGA, the goal is to make the series into a global brand.
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This series, alongside other IPs that Sega owns such asSonic the Hedgehog,Phantasy Star Online, andYakuza, were mentioned to be a part of this strategy. The main crux of the approach is a close focus on simultaneous global marketing and release windows. Releasing the company’s games on multiple systems was also outlined as a major point of success. This can be seen with the well-received port ofPersona 4: Goldento the PC via Steam, followed up a year later with the announcement ofPersona 4: Arena Remasteredon multiple systems.
According to Sega, the approache to expand these IPs will vary depending on what the focus is, butPersonawas brought up specifically. The representative says that the company has been satisfied with thePersonaseries expandingits media outside of video games, through Live Stage plays, concerts, and more. The representative says it will continue to increase its focus with its users and community, even outside of video games.
During the company Q&A session, one investor asked if one of the IPs under Sega could have the same potential asSonic the Hedgehogregarding popularity, with Sega mentioningPersonaasone such property. It goes on to say that the franchise itself has been receiving a lot of merchandising and licensing offers, which can potentially roll-out further. Despite these requests, however, the representative notes that it’s unlikely for thePersonaIP to immediately grow to the same global scale asSonic.
